Interview: Nikola Stanišić Head of Sales Mercury.AI
Journalist: Mercury.AI has announced the construction of a new camera manufacturing facility in Serbia. Why is this project so important for the company and for the region?
Mercury.AI: This factory represents a major strategic milestone, not only for Mercury.AI but for the entire regional technology ecosystem. For years, Serbia has been recognized primarily as a source of top-tier software engineering talent. With the Mercury.AI Factory, we are demonstrating that the same level of excellence can be achieved in advanced hardware production.
The project will create more than 700 new jobs for engineers, technicians, and highly qualified workers, contributing directly to knowledge retention and workforce development in the region. In doing so, we are positioning Serbia and Southeast Europe as a serious player in the global video surveillance and security technology market.
Journalist: Mercury.AI is also known for its software solutions. How does hardware manufacturing complement your existing portfolio?
Mercury.AI: Our software platforms already transform standard cameras into intelligent sensors. By producing our own cameras, we can optimize the entire pipeline, from optics and sensors to analytics and decision-making.
This ensures higher reliability, better performance in challenging environments, and faster deployment for customers. Hardware and software are no longer separate domains; they are parts of a single, unified security ecosystem.
Journalist: What sets Mercury.AI apart, and how does it redefine the video surveillance industry?
Mercury.AI: Mercury.AI is a true one-stop shop for security systems. We deliver everything in one place: our own cameras, a robust Video Management System (VMS), and AI-powered detectors — fully integrated into a single platform.
This all-in-one approach gives customers maximum flexibility and seamless scalability, from small installations to large enterprises and city-wide deployments. One partner and one platform cover the entire security workflow, from video capture to intelligent analysis and real-time action.
Journalist: With new risks like drones, hybrid threats, and climate disasters, why are traditional security systems failing, and how does Mercury.AI tackle them?
Mercury.AI: Traditional systems are not designed for the new age of threats. Our technology solutions are a direct response to the emerging need for advanced hardware, intelligent VMS, and insightful analytics.
Journalist: Beyond classic security use cases, where do you see the biggest impact of your technology?
Mercury.AI: One of the most significant impacts is in Smart City initiatives. Our video intelligence solutions help cities move from passive monitoring to proactive urban management.
Journalist: Smart City is a broad term. How do Mercury.AI solutions fit into official frameworks and standards?
Mercury.AI: Smart City development today is guided by measurable KPIs (ISO 37122 and U4SSC) defined by organizations such as the UN. Our solutions directly support these frameworks, especially indicators related to urban safety, mobility efficiency, emergency response time, and infrastructure resilience.
Journalist: Public safety has become a major focus in the security industry. Can you give examples?
Mercury.AI: Our AI solutions enhance school safety by detecting unauthorized individuals, identifying weapons, recognizing violent behavior, and alerting authorities to unattended objects.
Journalist: Privacy is a critical topic in video surveillance. How does Mercury.AI address this concern?
Mercury.AI: Privacy is foundational to our design philosophy. Our systems comply fully with GDPR requirements. Facial recognition operates exclusively on anonymized vector data, not stored images.
Journalist: Finally, how do you see Mercury.AI’s role evolving globally?
Mercury.AI: Our vision is to deliver fully integrated, intelligent security systems that go beyond surveillance. Building a new factory shows our clear intent to shape the future of video intelligence worldwide.
Interview source